PJD

Patrick Dunne

Communications Strategy × AI = Impact

Strategic communications leader who lives at the intersection of AI, technology, and storytelling. Two decades across global newsrooms, nonprofits, and digital teams — now focused on using emerging tools to move faster, communicate sharper, and deliver work that used to take weeks in days. I build strategies, lead teams, and ship things that matter.

Where AI meets intent,
impact follows.

Professional Experience

Communications Lead

BC Healthy Communities

– Present

  • Strategy and Leadership: Develop and implement comprehensive internal and external communication strategies to support organizational goals and initiatives.
  • Team Management: Lead a communications team, providing mentorship, professional development, and performance evaluations.
  • Content Creation: Oversee the production of digital, print, and video materials, ensuring alignment with brand guidelines and messaging.
  • Media Relations: Advise senior leadership on media engagement, craft press releases, and manage media outreach to enhance organizational visibility.
  • Digital Platforms: Manage multiple websites and learning platforms, utilizing content management systems (WordPress) and analytics tools to optimize user engagement.
  • Project Management: Coordinate complex communications projects, manage vendors, and ensure timely delivery of high-quality outputs.

Communications Manager

Artisanal Gold Council

  • Global Communications: Led communication efforts for projects across the Philippines, Mongolia, Burkina Faso, Peru, Colombia, and Suriname.
  • Strategic Alignment: Acted as the main focal point with the planetGOLD program to align global communication strategies.
  • Team Oversight: Managed and guided national communications teams, providing training and support to ensure consistent messaging.
  • Content Management: Oversaw the organization's WordPress website and social media channels, enhancing online presence and engagement.
  • Stakeholder Collaboration: Worked with international partners to develop shared plans and materials supporting program goals.

Senior Editor

Postmedia (Financial Post)

–

  • Quality Control: Ensured editorial excellence for business sections across eight national newspapers.
  • Content Strategy: Selected stories, edited copy, designed pages, and wrote headlines to meet national and international standards.
  • Collaboration: Coordinated with cross-functional teams to align editorial content while dealing with hourly deadline pressure.

Managing Editor

Asia Times Online

–

  • Organizational Transformation: Spearheaded the implementation of new website technologies, social media platforms, and analytics tools to modernize the organization's digital presence.
  • Team Leadership: Managed a global editorial team, facilitating daily virtual meetings to coordinate content strategy and production.
  • Strategic Communications: Developed and executed large-scale communication campaigns, including the launch of bilingual English-Chinese content.
  • Media Relations: Established partnerships with Chinese news organizations, expanding the publication's reach and influence.
  • Analytics and Reporting: Utilized Google Analytics and Parse.ly to inform content decisions, optimize user engagement, and measure campaign effectiveness.
  • Change Management: Introduced structured change management approaches to streamline workflows, improve team collaboration, and adapt to evolving digital landscapes.

Marketing & Communications Manager

University of Calgary

–

  • Communications Planning: Developed strategies for internal and external communications, including media relations and stakeholder engagement.
  • Content Management: Managed multiple websites and social media platforms, overseeing content creation and ensuring brand consistency.
  • Media Liaison: Acted as the primary media contact, promoting institutional achievements and initiatives.
  • Collateral Development: Produced marketing materials for donor relations and external stakeholders, supporting fundraising efforts.

Technical Skills

Content Management

  • WordPress
  • Drupal
  • Joomla

Analytics

  • Google Analytics
  • Parse.ly
  • SimilarWeb
  • Google Search Console

Digital Marketing

  • Facebook Ads Manager
  • Facebook Business Manager
  • Hootsuite
  • Buffer

Project Management

  • Asana
  • Brightspace (D2L)

Design & Multimedia

  • Photoshop
  • Illustrator
  • InDesign
  • Premiere Pro
  • After Effects
  • Wochit

Office & Collaboration

  • G Suite
  • Microsoft Office
  • Advanced PowerPoint

Education

Master of Communication Design

RMIT University, Melbourne

Journalism Program

Langara College, Vancouver

Additional Experience

Sessional Lecturer

Southern Alberta Institute of Technology (SAIT)

–

Taught courses in Business Communications, Web Design Tools & Techniques, Online Marketing Research, Online Advertising, and Online Public Relations Management. Developed course materials and delivered lectures to undergraduate students.

Editorial, Design & Marketing Consultant

Innovation International Media Consultancy Group

–

Consulted on the design and launch of two daily newspapers in Dubai for the Arab Media Group. Provided strategic guidance on editorial content, design aesthetics, and marketing initiatives.

Get In Touch

1-250-893-8196
I vibe coded this site using Anthropic's Claude